Wholesome, tasty wholemeal flour milled from wheat grown the old-fashioned way in the heart of the Shropshire countryside. Decades before ‘organic’ became a fashionable food category in its own right, the Mayall family were raising crops and livestock on Pimhill Farm without the use of artificial fertilisers and pesticides - for no other reason than they believed it was the right thing to do. Those values continue to this day, captured in the goodness of this wholemeal flour. And because it uses the whole of the grain, you lose none of the healthy benefits. For the bakers out there, Pimhill Organic Wholemeal Flour makes a delicious, nutritious bread loaf. Or why not treat yourself to a low-guilt indulgence with a wholemeal sponge cake?